Japan's royal family makes formal debut on Instagram as world's oldest monarchy tries to draw youth
Japan's imperial family joins Instagram to connect with the younger generation and address past issues, attracting over 270,000 followers on the first day.
- Bilawal Riaz
- 1 min read
Japan’s imperial family has launched an Instagram account in efforts to connect with a younger audience. The account features 60 photos and five videos showcasing Emperor Naruhito and Empress Masako’s official duties. This move aims to make the family more relatable and address their reclusive image. Attracting over 270,000 followers on the first day, the content focuses on public appearances, avoiding private moments. The initiative follows a study on social media’s impact, prompted in part by past negative experiences within the family. Experts suggest social media could help engage the public, although there are concerns about maintaining the family’s decorum while being approachable. Followers cannot comment on posts, fostering a controlled narrative.